“In order to become a grandmaster, first you must be a grandmaster.”
At the end of 2021 I partnered with Hacker Valley to help them celebrate their Webby nomination as the best tech podcast in the world. As one of the most popular podcasts in their industry, the success of their show came from its focus on people, performance mindsets, career development, and education. This project was an extraordinary collaboration that took the otherwise bland topic of cybersecurity and emphasized the vibrant, visceral tone of Hacker Valley as a company.
"Layer 8" is the top layer in a technology stack that refers to the human user. We took this as the central metaphor in our campaign and told stories about the intersection of humans and technology in the digital age.
CREDITS
CLIENT: Hacker Valley Media
FEATURING: Ron Eddings and Chris Cochran
DIRECTOR/PRODUCER: Ian Van Alan
ASSOCIATE PRODUCER: Lyndsey Duff CINEMATOGRAPHER: Clint Howard II 1st AC: Sean Anderson 2ND AC: Brennan Freeze GAFFER: Jake Guy GRIP: Cyanne Rain LOCATION SOUND MIXER: Ferris Shaheen HAIR AND MAKEUP ARTIST: Jamie Fawn-Meade CAMERA CAR: Casey Holder
POST PRODUCTION:
EDITOR: Ian Van Alan
COLORIST: Louis Kreusel
POST SOUND RECORDIST AND ENGINEER: Morgan Honaker
MUSIC: "Run It Up" - by King Flexx | Licensing: Music Bed
CAMERA: Arri Alexa Mini LF
LENSES: Atlas Orion A Set, Arri/Zeiss 60mm Macro