5 stages
100+ steps
200+ steps
25 steps
creative development
Inspired by the Double-Diamond Design Methodology, my process follows five key stages in order to understand the audience, define the goal of the message, and discover the “North Star” of the project. This central idea is the guiding principle that everything else in the project organizes around. It is the thing that the audience must grasp, remember, and that must resonate inside of them. It must be intuitive, and it must transcend language. In other words, it must be emotional. Once that is reached, the work will achieve unity and internal harmony.
pre-production
Achieving consistently excellent results demands careful planning, coordination, and "high-information-flow." This starts with establishing clear lines of communication, monitoring progress, and record keeping. Pre-Production is the single most important phase in every project and my rigorous process is built to anticipate challenges, plan for contingencies, and ensure that every production is completed safely on time and on budget.
production
My team and I are driven to achieve the highest standards of excellence in every facet of our work. With a joyful search for inspiration and a tireless commitment to quality, we strive to build an atmosphere of collaboration, exploration, and creativity. Every aspect of our production process is designed for achieving exceptional results that serve the goals of the story and the client. My team of industry veterans brings the same level of dedication, focus, and creative ambition to every project and every phase of our productions.
wrap
Preparing for Post-Production, a crucial part of our process is Wrap where my team and I meet to review our results. After logging, backing up, and delivering the media, we coordinate across the various departments to complete our field reports for the Producers and Editors. We then reflect on the results of our work and identify opportunities for increased performance. We also take time to identity people and achievements deserving special recognition, and ensure that our best results can always be consistently maintained. Then, we move into Post-Production.
post-production
Post-Production is an exciting opportunity to exceed expectations and make surprising discoveries in the edit. With passion and dedication we strive to ensure that the story, vision, and goals of the production are always meticulously protected. Refining for clarity and emotional impact, we carefully assemble the elements of music, dialogue, story structure, pacing, imagery, and color grading to make sure the project will both resonate and endure in the hearts and minds of the audience.
